Company News

Natural Mascara Big at P&G

CoverGirl NatureLuxe mousse formulation boasts green ingredients.

Author Image

By: TOM BRANNA

Editor

CoverGirl NatureLuxe Mousse Mascara, new for Summer 2011, is said to deliver stunning volume that leave lashes feeling light and lifted. This mousse formulation exchanges a select few synthetic ingredients for natural beeswax, carnauba wax and tapioca polymers, according to the company. The breakthrough incredible mousse formula is 20% lighter than some prestige volume mascaras, said CoverGirl, and is available in four shades (Very Black, Black, Black Brown and Brown) for $8.99. Also new i...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters